Hi, I am Alec,
Creative Strategist and Talent Professional
Building brands, working with talent, and conjuring narratives that resonate with fans and like-minded audiences through first-of-kind experiences, content and products.
Works
Blog
TSM x Respawn Partnership
Gaming
Due to the success of the Gaming for Love event, I was able to leverage a 4 Tournament package in a 7 figure deal with EA. This accounted for TSM Winter Invitational 2022, and TSM Summer Invitational 2023 with 2 more on the way.
2023
Featured works
Posty and Friends Game for Love
Artcade, a 2022 Tech Innovation
Holy Grail S1E1: Higround w/ Rustin
Gaming
Innovation
Content
Post Malone hosted a 4-day streaming event alongside the largest Apex Legend’s creators in efforts to raise awareness to several mental health focused non-profits. We were able to pair over 40 professional esports players with 20 of Posty’s friends for an Apex experience that will remain unmatched...until we do it again. We raised ~250k USD.
Artcade @ Fred Segal is a new type of retail and gallery experience that seamlessly blends talent and tech to rethink the way we shop. Located on the famous Sunset Strip, it’s the dream of Warhol’s Factory combined with Barry Diller’s synergized ideal for the next century of shoppable content. Read about Artcade in Vogue Business, Glossy, Esports Insider
On our pilot episode of “Holy Grail” we met up with Rustin Sotoodeh, CEO of Higround, the gaming hardware everyone is talking about. Together, we embarked on a journey to uncover a hidden artifact, the translucent Halo XBOX.
‘Holy Grail’ is every 90’s and early 00’s kids playground dreams come true.
2022
2022
2022
