Contact

Hi, I am Alec,

Creative Strategist and Talent Professional

Building brands, working with talent, and conjuring narratives that resonate with fans and like-minded audiences through first-of-kind experiences, content and products.

Works

Blog

TSM x Respawn Partnership

Gaming

Due to the success of the Gaming for Love event, I was able to leverage a 4 Tournament package in a 7 figure deal with EA. This accounted for TSM Winter Invitational 2022, and TSM Summer Invitational 2023 with 2 more on the way.

2023

Featured works

Posty and Friends Game for Love

Artcade, a 2022 Tech Innovation

Holy Grail S1E1: Higround w/ Rustin

Gaming

Innovation

Content

Post Malone hosted a 4-day streaming event alongside the largest Apex Legend’s creators in efforts to raise awareness to several mental health focused non-profits. We were able to pair over 40 professional esports players with 20 of Posty’s friends for an Apex experience that will remain unmatched...until we do it again. We raised ~250k USD.

Artcade @ Fred Segal is a new type of retail and gallery experience that seamlessly blends talent and tech to rethink the way we shop. Located on the famous Sunset Strip, it’s the dream of Warhol’s Factory combined with Barry Diller’s synergized ideal for the next century of shoppable content. Read about Artcade in Vogue Business, Glossy, Esports Insider

On our pilot episode of “Holy Grail” we met up with Rustin Sotoodeh, CEO of Higround, the gaming hardware everyone is talking about. Together, we embarked on a journey to uncover a hidden artifact, the translucent Halo XBOX.

‘Holy Grail’ is every 90’s and early 00’s kids playground dreams come true.

2022

2022

2022

Creative Concepts

Digital Twin Social Media

Gallery

Digital twins are virtual reflections of influential talent and content creators. This enables new story lines, additional reach and custom tailored content without the need to show up. Becoming an influencer on instagram has never been so easy now that you can conjure anything your mind imagines.

2023

Gucci goes “one deeper” into the metaverse

Gallery

With luxury brands like Gucci putting effort into the metaverse they must align with as many “worlds” as they can. Though they pride themselves on exclusivity, going beyond sandbox and into adjacent digital playgrounds to maximize on the opportunity to earn web3 authenticity is within their reach.

2023

Xbox x Gucci ‘Collab’ ft. Pokimane

Razer Mobile Experiential Pop Up

Gallery

Similar to Prada Marfa, the Razer RGB Popup serves as a multipurpose experiential art space during key industry conventions. Parked on the side of main routes, the pop up will host invite only cutting edge activations for gaming lifestyle creators to celebrate Razer’s impact on the culture.

2022

Razer Doubles Down on Athleisure

Gallery

In efforts to program the mobile experiential pop up, this concept highlights Razer’s shift into athleisure. By working with reputable models, influential creators, and professional gamers on the runway, gaming is one step closer to luxury fashion in the real world.

2022

Collaborations

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